Growing your fitness business is not easy. You need to be hands on, in the
trenches and focused on your entire business. I honestly think its crap when people say, “work harder on
your business than always in your business.” I get it, you need to market and promote your brand, you
need to build a social media following, you need website development, member
payment systems, bookkeeping, program design, the list goes on and on. You are continually working on your
business as you are in the trenches of your business. There is really no let up. Its years (at least 5) of consistent work on the business
that creates the foundation and systems needed to be successful. Listen, I am not here to bull shit you
into thinking that all you have to do is implement these strategies and your
business will quickly accelerate.
Yes, you should execute on the below business building tactics but you
need to continue to do them for a long time. Not only will you get some great results early on, long-term
consistency will lay the groundwork for years to come.
1.
Content.
Most fitness business owners are passionate about fitness. Kind of common sense. But besides just being passionate, you
need to become an expert within a tribe.
You need to really make it a goal to build a solid following of people
that care about what you have to say.
Let people know you are all about serving them in any way possible. Be the best. Be the most passionate. And express these traits through your content. Write articles, make videos, hold live
Q and A sessions on your Facebook and Instagram accounts, build your blog
following, and post regularly on all social media accounts. Stay relevant and current to your
network. Creating good content for
your network of people is such a key element to building your fitness
business. I recommend you list out
all of the various tasks that you want to complete throughout the week.
For
example:
blog
about calories posted
2
Live FB (facebook) videos (Q and A/exercise technique)
1
post a day on Instagram (personal brand, positive quote, exercise vid)
Facebook
post directing readers to my blog
Once
this list is written out on Sunday, start knocking out as much as possible during
the week. You will build a tight
knit community of people that enjoy your
knowledge and expertise over time with consistent content. The key word
here is CONSISTENT. This does not
work if you do not get content out there
on a weekly basis.
2.
Build a positive and encouraging community. I can’t stress how important this
is. Really in any business, customer
service is vital to the success of the company. The energy your facility produces will keep people coming
consistently. This is what you
want. Statistics say that you need
to keep a member coming at least 2 times per week. Once they drop below that, the chances of losing them as a customer
will increase. Your community has
a lot to do with long-term retention of your customers. As a business owner you need to be the
leader here and express this atmosphere all the time. Be intuitive with the energy of your facility and know when
it’s time to redirect or change it up.
Here are a few things that can improve your environment: new workout
programs, new music stations, monthly challenges, member socials, new
equipment, educational workshops or new clothing and merchandise. This is always a work in progress as
you are continually keeping the atmosphere of your facility high energy and
positive. Do not let up.
3.
Be ready for the unforeseen. Listen, no matter what you do or how
great your systems are, unexpected situations will arise in your business. Learning how to deal with these
circumstances in a smart and calming way is critical to keeping the environment
of your business unaffected. An
unhappy customer, unexpected building expenses, an employee quits, your website
crashes; whatever the unforeseen will bring, as a leader it’s important to
handle these types of situations with a calm demeanor so it does not affect the
spirit of your business. Shit
happens, but you can mitigate further repercussions by turning into proactive
problem solver instead of angry dictator.
Take a deep breath, figure out the game plan and make a smart decision.
No comments:
Post a Comment