Thursday, June 22, 2017

Be willing to do what it takes

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Most people walk into the gym with an expectation to get in shape, lose weight, improve their physique or gain strength.  The problem lies in the individual’s misinterpreted understanding of the process to attain the results.  Information is so prevalent today.  In fitness, this creates a wide range of methods and opinions.  As having diversity within our industry is a positive, it can completely confuse the general public.  My program is simple and no nonsense and all about mastering the basic principles in fitness.  Drink water, eat to support your goal, workout consistently and repeat.  Yet, this confuses people. 

Here’s my example:

Client asks: “What should my nutrition look like?”

My suggestion:  “Drink 8 x 8 oz. cups of water, eat 2 servings of vegetables everyday, eat a fist size of protein with every meal and limit your junk calories.”

Client asks: “Shouldn’t I watch my carbohydrate intake?”

My suggestion: “Don’t worry about that right now.  Focus on your water intake, eat your 2 servings of vegetables a day and a fist size of protein at every meal.  Then we will go from there.”

Client asks: “What about intermittent fasting?  Should I try that?”

My suggestion: “Not right now.”

Client asks: “Ok, so I just need to drink more water, eat vegetables everyday and be aware of my protein intake?”

My suggestion: “You got it!”


This is a frequent conversation in my office.  As I try my best to keep it very simple and specific for the individual that I am coaching, their perceptions are misconstrued and complex.  They have this expectation that a complete lifestyle overhaul needs to happen for them to be successful.  They have read about dieting and weight loss and have this hodgepodge idea of what it takes to achieve results.  And that is where the problem resonates.  Completely overhauling your life may work for a few weeks.  But sustaining this extreme lifestyle is very difficult to achieve if you haven’t taken the necessary steps to get there.  That is why I believe in the long-term process and building a lifestyle to support your goals, one day at a time. 

Here are a few things to think about:

·      What do you want?  And are you willing to do what it takes?  These are two vital questions to ask yourself.  Because you must be willing to do the work to attain the results.  This creates personal responsibility and in regards to achieving your goals (in fitness or any area of your life), personal accountability is the vessel to achievement. 
·      Be honest with yourself.  Are you logging all of your calories?  The nibbling or snacking that is going on throughout the day?  How about measuring out the wine you will drink tonight?  Is it really 7 ounces in each glass instead of 4?  Are you counting out your almonds you are eating?  Are you getting in your weekly workouts?  Success lies in the details. 
·      If it sounds too good to be true, it’s probably really good marketing.  Listen, let’s not sugarcoat this, getting fit and in shape takes a tremendous amount of work and dedication.  This is a life long journey with no finish line.  Sure, I encourage setting specific goals throughout the year; give yourself a carrot to chase after.  But just understand that life will go on after the initial date has been set.  You need to create a lifestyle that will continue the process. 
·      Are you habitually following through on the basics?  Drinking adequate amounts of water, eating 3-4 servings of vegetables, consuming approximately half your weight in ounces of protein, 15% or less calories coming from “junk calories”, and consistently working out?  Master the above components before moving on to anything more complex.  Seriously, it could be this simple. 
·      It’s vital to getting into a habit of working out basically everyday. This will create a more efficient calorie burning machine. Work your butt off, eat the right foods MOST OF THE TIME and be consistent.  And indulge once in awhile.  Life is short.  Find a healthy balance. Life should not feel like you are on some extreme diet all the time. No fun there! Build the healthy habits and allow some flexibility.
·      Start small, act now and adjust as you go.  There is no need to overwhelm yourself by adding 23 new lifestyle hacks into your already busy life.  This is a recipe to quit.  Instead, choose two, no more than three things to focus your attention on.  Master what you are working on before you move to other habits.  Just make sure to act because action is required to achieving results.  Once the ball is rolling, you can adjust the plan at any given moment.  Evaluating and adjusting will keep you progressing in the direction of your goals. 


You can get lean and in great shape and still enjoy your indulgences once in awhile.  It’s looking at the big picture.  If 80% of your meals do not support your goal, then you probably are not getting the results you want.  Be honest with yourself, be willing to do what it takes and be consistent; this is the recipe to achieving your fitness and lifestyle goals.  Make it happen!

Join my FREE Facebook coaching group.... looking for positive people who want to take their fitness to the next level... https://www.facebook.com/groups/1575159726117233/

Wednesday, June 14, 2017

The recipe to changing your physique in 16 weeks

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Disclaimer: This is not a quick fix program.  You must put in a tremendous amount of work over the next 16 weeks.  The more compliant you can be with the below principles, the better results you will get. 

Principle #1: Workout Design

·       Perform 7-9 training sessions a week
·       One day completely off, so that means 1-3 days may have 2 workouts in that day. 
·       3-4 strength workouts (you can do traditional body part splits or upper/lower body splits; the key is to push yourself and move well during these sessions)
·       2 cardio workouts (lower intensity, 45-60 minutes: treadmill walk or run, bike, elliptical, swimming; conversation pace for these sessions)
·       2-3 high intensity interval/circuit workouts.  
            (bike sprints/running sprints/bodyweight circuits, etc; volume control is key here, too much and you risk injury)

Here is an example: 

·       Overtraining can happen when you are not recovering properly so pay attention to when the body is in a fatigued/stressed state; when you notice this fatigued state, decrease training session volume and intensity for a  few days so you can bounce back and continue training and high effort levels
·       Consistency with your workouts is a key component


Principle #2: Nutrition should support your goals

·       Main foods will be: lean proteins (chicken, lean steak or hamburger, ground turkey, fish, eggs) – approximately 1-2 g per pound of bodyweight; 3-4 servings of vegetables (all colors), 2-3 servings of fruits, 2-3 servings of healthy fats (avocado, raw nuts, healthy oils and natural nut butters) – measure and know what 1 serving is as these calories can add up, 1-2 servings of lean dairy (milk, cottage cheese, cheese, yogurt) – one servings is 1 slice of cheese or 1 cup of milk; specific carbohydrates like small amounts (fist size) of brown rice/pasta/bread (1 serving a day) – carbohydrate consumption is dependent on training volume/performance goals
·       Know your basal metabolic rate (http://www.bmrcalculator.org/), this is the amount of calories you burn throughout the day. This matters when you are trying to get leaner. Put together a detailed food log periodically throughout the 16 weeks so you get an idea of the food coming in.  (I recommend starting on day 1 and food log for 7-10 straight days to get started)  
·       COUNT EVERYTHING that you eat. Any nibbling, snacking, etc...it all counts! Once we get this food log, we can adjust the calories/macronutrients to support your goals. 
·       If you eat 3 meals a day that equates to 21 meals a week; 18-19 of those meals should support your goal. That's 72-76 out of 80 meals in the month. The meals you decide to indulge on shouldn't be large portions because that can disrupt the rest of the week. For example, if you take the kids to pizza, enjoy 2 small slices and 2 big plates of salad with light dressing. So indulge a bit but don't shoot yourself in the foot. 
·       Limit alcohol intake to 4-6 drinks per week. (1 drink is 12 oz light beer/4 oz of wine/1 shot of hard liquor.) Though drinking is fun to do in a social environment, these calories can sabotage your fat loss goals, especially if the buzz you get leads you to late night munching, now we are in trouble.


Principle #3: Mindset

·       There will be days you may not feel like working out or food logging, and you must do it anyways.  These are the days that matter. 
·       Don’t give in to self-limiting thinking.  How you perceive working out and improving your nutrition will matter when it comes to being consistent over the next 16 weeks.  You just have to “clock in and do the work.” 
·       It's all about being honest with yourself. Are you counting all of your calories? Are you getting in your workouts? Are you taking the time to prep your food?  Look in the mirror, ask yourself, “how bad do I want it?”  It’s up to your consistent action to answer that question. 
·       Many people want results in fitness but aren't really understanding the work that it takes to achieve the goal, so then they think their 2 or 3 workouts a week and "OK" eating" should work. It takes time, effort and a complete mindset shift to get there.
·       Life will go on after the initial 16 weeks of when the goal was set.  You must create a longer term mindset and lifestyle in order for you to sustain the results you will get.  It’s not a type of thing where you will wake up one day and “arrive” and you stop doing all the action that it took for you to achieve your goal.  If you want to maintain the results that you earned, work still has to be done. 
·       During the process there will be ups and downs.  If you are consistently doing the work, no matter the circumstances in your life, you will reap huge benefits. 


*Please consult with your physician regarding your exercise protocols.
*Results are based on each individual’s compliance, genetics and overall desire to achieve their goals


For more coaching, tips and motivation, come join me PRIVATE FACEBOOK COACHING PAGE

Friday, May 19, 2017

Warming up for fitness success


The dynamic warm up is a key ingredient for training success.  In my opinion, the warm up is the most important aspect of the workout.  If you skip the dynamic warm up, you will increase your chances of injury and have lack luster training sessions.  Here a few strategies to think about regarding the dynamic warm up:

·      Don’t ever skip.  Even if your time is limited, take just a few minutes to perform a few dynamic movements to get the workout started. 
·      The warm up should prepare you for the upcoming training session.  A runner preparing to run 400 yard repeats on the track should have a different warm up than the weight lifter who is about to bench press heavy.  If your workout is prescribing high intensity intervals, your warm up should build you into a similar work capacity.  If you plan to hit legs, performing hip mobility and glute activation will give you more success during your lifts.  This specificity will decrease your chances of injury and improve your performance during the workout.
·      Know your body.  If you are stiff and immobile, you need movement and mobility drills in the warm up.  If you are hypermobile and lack stability, you need dynamic stability drills added into your warm up.  If you do not know, hire a qualified movement specialist to evaluate your movement and prescribe specific corrective drills. 
·      Prepare the nervous system.  In simple terms, the nervous system controls and communicates to the entire body.  When starting a workout, the nervous system needs to be “turned up” and responsive to the work you are about to do.  You are preparing the nerves to be responsive to the movements you are about to perform.  This equates to more awareness in the workout, higher degree of intensity and increased performance.
·      The warm up is connected to the workout.  Do not think the workout starts on your first main exercise.  The workout starts with the warm up.  That’s why I am such an advocate of warming up properly because this is the catalyst to the rest of the workout.  Start with slower, less dynamic movements and as you slowly warm up, move to higher intensity warm up drills (see below). 
·      Simple dynamic warm up drills: knee raise pulls, straight leg kicks, quad pulls, lunging variations, mini-band walks, hip lifts, side lying thoracic spine rotations, wall slides, Y’s/T’s for shoulder mobility/stability, skipping variations, lateral shuffles, running high knees, running butt kicks, agility ladder drills and quick feet drills.  A simple YouTube search will show variations of all of the above.  

See below for a couple full body warm up variations....






Come join my FREE Private Facebook page where you can ask questions regarding your fitness and nutrition program.  Would love to connect!

Friday, May 12, 2017

The training I am currently doing...

My training has been very intuitive as of late.  Purely on feeling.  Here are a few questions I ask myself in the morning before I train...

  • What did I do yesterday? (strength, conditioning, low intensity, high intensity, etc) This question ABSOLUTELY matters in terms of setting up the day's training.  
  • How do I feel?  (lethargic, tired, stressed, excited, fresh, strong, etc) Be honest with yourself.  Know the difference of mental and physical fatigue versus being a "wussy".  
  • How much time do I have?  Usually I give myself 90 minutes to workout.  That is plenty of time to not rush any aspect of the training session.  But let's face it, sometimes I may only get 45 minutes.  It's a different type of program set up, going from 90 minutes to 45 minutes.  The content will change.  
  • What do I feel like doing?  Right now this is huge for me.  I am enjoying the phase that I am in.  Undulating, intuitive, functional, strength based and fun!  Can't beat that programming.   Those first 3 questions must be answered still, then, your actual program becomes hyper specific to your body, the responses it has to exercise stimulus and adjustment on  the fly to make this specificity happen.  

Back to my training...

Here are a few sessions I did in the previous 8 days...

Sunday, May 7th: Upper Body (basic goal was to go in and crush every body part up top.  I did everything from heavy dumbbell bench presses to curl variations to drop sets.  I love these days because I can zone the "F" out and meditate.  That's what exercise is for me.  Meditation.  I stay in the present and focus on the movement and how it should be done, my breathing and my posture positioning.  These things keep me focused in a workout. 



Tuesday, May 9th: LOTS of crawling (240 yards worth to be exact), gymnastics strength training and airdyne medium intensity intervals.  I was in an aggressive mood at the start of this workout.  After the second lap of crawling, I put on a backpack with 25 pounds in it and did the remainder 20 minutes of crawling with this load.  I basically did a 15 yard bear crawl every 60-80 seconds for 25 minutes.  Great start to the workout.  Next, I went to the rings and worked on my gymnastic strength.  I have been working on improving in this modality for over two years.  Two words... VERY HUMBLING.  Give it a try but MASTER the basics, which could take over two years.  I finished this workout on the Airdyne bike, 30 seconds medium intensity (around 405 watts) x 12. 


Friday, May 11th: 1st workout was 50 minutes of cardio.  Treadmill run/hill walk workout.  First 30 minutes was 6.5 mph/2% incline, staying at a conversation pace throughout.  Next 10 minutes was 1 minute run/1 minute walk at 10%/6.2 mph.  Last 10 minutes was a hike up 12-15% incline building throughout. About one hour later, I did a strength and conditioning routine that looked like this:

10 minutes on spin bike to start (w/6x30 on/30 off to elevate heart rate)
Dynamic warm up
Strength circuit:
1a) Inverted Rows x 10
1b) Goblet Squat x 10
1c) Push ups x 10
*I did 10 rounds of this

Conditioning Circuit:
1a) Rope waves x 40
1b) Airdyne Bike x 30 seconds
1c) 15 yard turf run x 3 laps
*As many rounds in 10 minutes

That gives you a taste of some of the work I have been putting in.  Along with these type of sessions, I also add in tissue work (foam roll/tennis ball/massage), yoga, cold showers and meditation for physical and mental recovery. 

Please do not adhere to these exact workouts.  These are specific to me and my fitness and performance goals.  If you need help devising a program specifically for you, shoot me an email (justinlevine03@hotmail.com) and I will help you out. 

I also have a private Facebook coaching page that is FREE for you to join and ask questions about your fitness and nutrition program. 

I appreciate you for reading.  Peace


Tuesday, April 25, 2017

Mastering the simple strategies will lead you to success


We seem to over-complicate the world of fitness.  In a world where the resources of attaining information is at our fingertips, more and more people are failing with their fitness and health journey.  Why is that?  In my opinion, we muddle the water.  We make things too complex.  We forget how simple it can be to get fit and stay healthy.  I understand that every”body” is different.  People have different genetics, hormone regulation, immune and gut functioning and exercise responses.  These differences are what make us unique and special.  But we need to take a step back from the complex ideas and make the process more tangible.  Please stress these simple concepts to your family, your kids, your friends, your co-employees, your teammates, basically anyone you care about.  Let’s master these simple approaches and you will see a positive benefit in your health and vitality.  

Simple Concept #1: Move
I have studied human movement, biomechanics and anatomy and exercise physiology.  I can make an exercise program very complex by manipulating workout strategies, rearranging set and rep schemes, playing with various tempos and utilizing many exercise variations.  But these detailed approaches are for such a small percentage of the population.  Most general fitness enthusiasts need simple recommendations.  I would encourage daily movement.  Everyday do something that involves moving and being active.  Walking, biking with the kids, going to the gym, gardening, playing golf with your buddies, water or snow skiing; do whatever you enjoy.  I do recommend 2-3 strength and conditioning routines a week.  Keep it simple here.  Perform a mobility warm up, pull and push something for your upper body, work your legs and core and finish the workout with some intervals.  These routines can be as little as 30 minutes if you are efficient.  You do not need a fancy gym or equipment.  You can do the above protocol with bodyweight exercises solely.  These workouts done consistently will keep you limber, strong and able to do the things you enjoy in life.  Don’t make excuses; just get it done because 15 minutes of something is better than nothing.  The key is to be consistent.  

Simple Concept #2: You don’t have to diet
Nope.  I said it.  You don’t need some unrealistic diet protocol to get results.  What you need is to master a few basic strategies.  Drink water, eat fruits and vegetables, eat lean proteins, eat healthy fats, and limit processed sugars and empty calories.  That’s it.  If you were to master these few tactics, you will be a step ahead of most of the country.  I understand that we can get complex with nutrition.  I have worked with clients who have been through the journey of nutrition and they have mastered the basics mentioned above but now may need more of a sophisticated plan.  We can manipulate their macronutrient ratios, assess calorie intake, or implement protocols like intermittent fasting or detoxing.  But first, we need to master the basics.  That’s the key idea here.  You can live healthy, be vibrant and have good energy by keeping it simple with your nutrition plan.  

Simple Concept #3: Calories in versus Calories out
This seems like such a simple idea but yet two-thirds of our country is overweight.  It’s because of the inability to be self aware of this basic concept.  If you eat more calories than you burn, you will gain weight.  If you eat less calories then you take in, you will lose weight.  The only way you know is by putting together a detailed food log.  You can use the “MyFitnessPal” app on your phone to log your foods.  Take the time to measure and weigh and log your entire food intake for 7-10 days.  This will give you a good starting point.  If you have slowly put on weight over the years, you may need to decrease your calorie intake by 10-15%.  Either that, or you may need to add more exercise/activity to your schedule.  Either way, you are taking in less calories or burning more throughout the week.  Yes, this can get complex and this formula does not work for everyone.  But start here and know what your energy demands are and then adjust accordingly.   


Moral of the story is to focus on the basics first.  Do not get caught in the rabbit hole of making excuses and saying “x” diet or exercise program didn’t work for you.  Just keep it simple, master the above concepts and then go from there.  

If you have any specific questions, please email me at justinlevine03@hotmail.com or find me on Facebook.  

Tuesday, April 4, 2017

Last 2 weeks before your big running race


Odds are that you have put in a tremendous amount of work to prepare for this epic race. Early mornings, long runs, speed work, strength training, food preps...this is not including the previous years it took to qualify for the race... the amount of work to prepare for a race of this magnitude is maniacal.

The worse thing you can do is over-train the last 2 weeks before the race. The work has been put in, the fitness has been built, it's now time to soak up all of the training that has been completed over the past few months (even years). Allowing the body to fully recover while keeping the legs sharp and tuned up is a tricky concept. Here are a few points to consider...

*I recommend decreasing mileage the last 2 weeks 30-50%. This range is broad and depends on the fitness level and experience of the athlete. Some athletes can get away with and still perform with a small decrease in miles, while others respond to minimum (but focused) miles and more recovery leading into a big race. But both individuals will still drop miles. Find what works for you. As you are completing a workout, just remember, more is not better. This is the time for pure quality training. All miles should be focused and specific to your goal pace. Miles should be low enough to instill adaptation but not too low where your legs become flat. If you topped off at 16x400s, then 8-12 days out from the race, drop it to 8x400s right at the recommended pace. Still do a warm up and cool down like normal. Just decrease the main set volume. You want to be leaving these last few main workouts feeling sharp, fast and in peak form. Don't go to pure exhaustion. Also recognize when your body may be extra fatigued, stressed and overtrained. On this day, I recommend a DAY OFF or a very light shake out. Listen to your body and be a smart athlete.

*Sticking to your core routine is critical to having a successful race. 2-3 days per week should be the guideline. 10-15 minute sessions keeping the core engaged and activated will help your body stay primed and feeling strong. Planks, side planks, deadbugs, birddogs and farmer carries can be done all the way leading up to the race. Stay away from loaded lower body work and stick to bodyweight exercises. Upper body strength can be moderate but move to bodyweight movements the week of the race. Blood flow is blood flow and creating this throughout the entire body makes for a better race lead up.

*Nutrition is where many athletes screw up. First of all, this is not the time to go on some calorie restrictive diet. Be wise here. You definitely need a nutrient dense intake. Lots of dark leafy greens, fish, lean meats, fruits and other vegetables and whole grains/complex carbohydrates according to your specific guidelines. Everyone is different. Starting on Friday before the race, increase your carbohydrate intake 10%. So if you normally are consuming 350 grams of carbohydrates, aim to hit 385 grams. Do this again on Saturday and Sunday. This will help top off your glycogen tank to make sure your muscles are full and prepared to work. YOU SHOULD NOT RANDOMLY CARBO the night before. That will just lead to an overactive gut the night before your race. You can consume a carbohydrate dense breakfast the day before, but from lunch onward, eat just enough to fill your stomach, not so much you get bloated.

*Water and electrolytes should be the focus on liquids. Balancing in electrolytes throughout the week leading up to your race will keep your sodium levels adequate. DON'T JUST DRINK A TREMENDOUS amount of water the days leading up to your race, as you could flush out your sodium, which creates a very low blood sodium level, called hyponatremia, which can be detrimental to performance. Stick to your normal fluid intake, just be a bit more cognizant of what you are doing.

*Lastly, visualize your race. All the physical work has been done. But many athletes lose it mentally the last few days before a race. Set realistic goals based on your training times. Mentally put yourself through the race. I have athletes write out a detailed race report 2 weeks from a race so they can then "run" through the race periodically as race day approaches.  Write out what time you will wake up, what you plan to eat at what time, when you will arrive to the race, what will your warm up be like and when, what pace you plan to go out in, what nutrition will you eat and when, what you will stay focused on, and how you will finish.  Sticking to this blueprint as best as you can makes for a better race.

Be confident in what you can do. Believe in yourself.

Tuesday, March 14, 2017

Always Be Marketing




 
Congratulations, you have opened your doors and started a fitness business.  The easy part is over and now the hard part begins; it’s now time to build your business.  According to www.statista.com, there are 36,180 gyms in America.  You will have competition and must find a way to stand out if you want to succeed in a populated industry.  Another crazy statistic is that 8 out of 10 small businesses shut down within 18 months of start up.  The odds are against you to build a thriving business.  Many fitness professionals cross their fingers and hope new members flock to their facility.  You may have all the fancy certifications and education but without a solid marketing plan, no one will know you exist.  You must ALWAYS BE MARKETING (ABM).  From here on out, marketing should be a priority.  Below I have laid out several ideas for you to choose from.  Select the options that work best for your business. 


1.     Social Media.  I started using Facebook my first year as a business owner (2006).  I had less than 200 followers and would only get 3 or 4 likes per post.  It was nothing big at the beginning.  But I stayed consistent and continued to use this outlet to market my business.  I can honestly say that Facebook has been and is still my #1 marketing outlet over the past decade.  You can also use Instagram, Snapchat, Twitter and Linkedn as social media marketing tools for your business.  Use the outlets that will be the biggest assistance in building your business.   It’s quite easy to take pictures of clients working out, post client testimonials or showcase one of your coaches in a training session and post to your social media pages.  By doing this type of organic marketing you are building your brand.  The thing about social media is that people are always on it and marketing and showcasing your business is a must now a days.  It is very critical to build an organic following one follower at a time.  You do this by expressing your passion in fitness, being genuinely interested in other people and by relentlessly putting out quality content on a weekly basis (see below).  Hence, ABM.   

·      Facebook ideas:
o   Live FB videos.  Once you have built a solid following, going “live” throughout the week will build a relationship with your followers.  Live             video is the purest organic content one can do because it’s just you and the             viewers.  It’s an intimate setting and can be a “behind the scenes” look into your life and/or business.  Your followers want to see you in your purest form.  This is how you build trust with them as they see you in action.  Be patient, it takes time to build an organic following.  
o   Live FB ideas: Q and A’s where you answer questions from your followers, nutrition education/strategies, workout descriptions/exercise explanations, mindset talks, live workouts of actual training sessions, etc.
·      Once you have built a foundation of organic followers, you can then start to build paid advertising campaigns.  This is a whole article in itself but I will hit on a few of the major points.  Targeting your campaigns to your specific demographic is the key.  If you train 30-45 year old women, you can geo-target this niche market in your ads.  You can get as detailed as targeting individuals with specific interests and/or people that live within a certain mile radius of your location.  This all depends on what you are marketing and the goal of the plan.  You do not need to spend a ton of money on Facebook marketing.  Start with $200/month and let that money work for you.  As your business grows, you can increase your marketing budget.  You can also increase your budget when you are promoting specific programs or special deals.  Boosted posts where you are spending $1-$2 a day can be very successful if built efficiently and targeting the right demographic.  
·      A few key things to remember regarding advertising on Facebook: quality pictures will attract the person scrolling through their Facebook so make sure to take your time to shoot good pictures.  Edit the pictures just enough to upgrade the initial photo.  The wording of the post should stand out to the consumer; don’t be too pushy because this will turn off your perspective customer.  Showcasing your clients is a great way to highlight your program without saying much about it.  Ask a few members to do a video testimonial about your program and you can then build a campaign around this video.  Nothing better than peer reviews when marketing. 

2.     Increase and improve your video marketing.  Your face is the center of the business and needs to be everywhere.  Videos help the consumer get to know you and your systems.  Video engagement allows the consumers to see you and/or your company in action.  Building your YouTube subscriptions, making Facebook and Instagram videos and putting together daily stories on your SnapChat and Instagram are options to utilize.  Find the ones that will ultimately help your business grow.  And use them to the maximum effort.  Just know none of them will work if you do not consistently use them. Most of your videos can be made with your smart phone.  You can get high quality content with your phone.  You can also improve the production of your videos with some simple tools and video production knowledge.

            Simple tools: tripod to hold phone, lighting and lavaliere microphone.

            Apps to help with this aspect: Pic Collage, Imovie, PicPlayPost.  Simple and shorter videos can be made with Pic Collage and PicPlayPost.  More detailed edited videos you can use Imovie right on your phone. 


3.     Public Speaking.  When I first opened my business, I started public speaking.  I didn’t look at this as some “marketing strategy”.  I value my community and my passion is to inspire others to be healthy and fit.  It was something that came with the territory.  Most of the top personal trainers and fitness coaches also public speak.  It’s an avenue to express your philosophies, inspire larger groups, and highlight your business.  I would say my first 25 speaking engagements were for free.  I said yes to everything.  Not only was I able to motivate people, but also I began to build my reputation throughout the community as a “public speaker”.  Today, I still give free talks to various schools, non-profit organizations and company meetings.  But there are also paid speaking engagements for keynote type of presentations.  Just like anything, speaking is a talent that can be built.  It takes practice and the more you are up in front of people, the smoother you will get.  Just remember, know your topic, be passionate, talk slow and deliberate, look people in their eyes and have fun. 

            Start with contacting: local schools or teachers you may already know, local service clubs (Rotary or Kiwanis), sports teams, local businesses or business owners you may know.

4.     Form business relationships.  In business, it is critical to have a few strong business relationships.  This is not a “can you market my business” type of relationship.  This is a “how can we help each other out” type of friendship.  I have had other local businesses walk into my business asking me to market their product.  For me, this is a turn off.  They are just trying to sell stuff.  Not me, my business is my passion and I do not just sell stuff.  Instead, let’s go grab a coffee and chat about how we can help each other be more successful.  Make sure you are connecting with like-minded professionals who can relate to you and your business and you do the same.  For me, a good relationship with another business owner is one of the most important things you can do as an entrepreneur.


“Always be marketing” is not some gimmicky marketing campaign aimed at baiting people to come into your business.  It’s a genuine approach to spreading your passion and inspiring people to gain health and fitness.  And you are willing to do what it takes to spread this positive message to the world.  In turn, you will increase the traffic into your facility. 

Peace, Justin




Past writings